If you haven't heard the frenzy around the must-have summertime drink, hard seltzer, don't worry. There's still plenty of time to join the party and get your guilt-free buzz on! This low-carb, low-calorie alcoholic beverage has Millennials and Gen Xers alike swapping out their beloved brews for bubbly and refreshing hard seltzers. With all the buzz around LaCroix sparkling water (also in a can), it’s quite the no-brainer that alcohol would soon become part of the equation.

Hard seltzers originally hit the shelves way back in 2013, but with each passing summer, their popularity continues to grow. Today, hard seltzers are living out their true market potential having exceeded $585 million for the 52 week-period that ended on March 23, 2019. Brands like White Claw and Truly are proving to the $119 billion beer industry, that they are a force to be reckoned with.

What Is Hard Seltzer?

With all of this talk of groundbreaking sales, you might wonder what they really put in it. A lot of consumers feel that hard seltzer is similar in taste to their go-to vodka soda, just in a convenient shatter-proof can. It’s actually quite clean and simple. The majority of hard seltzer is produced from either a brewed-malt or fermented-sugar. Carbonated water and flavor are added as the final ingredients.

At an impressive 100 calories, minimal carbs, and gluten-free ingredients, hard seltzer is a great flavored alternative for the health-conscious. As an added bonus, while scaling back on calories, hard seltzer doesn’t compromise in terms of ABV. On average, the majority range from 4.5% to 6%, which is relatively similar to the ABV of most light beers.

Now that we're clear on why hard seltzer should be a V.I.P. guest at all of your summer festivities, let's dive into some must-try brands!

10 Most Popular Hard Seltzer Brands

High Noon Hard Seltzer

Our Top Pick: High Noon Hard Seltzer

Price: $19.99 (8pk)

Calories: 100 Carbs: 2.3-2.9g ABV: 4.5%

Flavors: Grapefruit, Black Cherry, Pineapple, Watermelon, Lime, Peach

White claw

White Claw Hard Seltzer

Price: $13.99 (12pk)

Calories: 95 Carbs: 0-3g ABV: 4.5%

Flavors: Black Cherry, Clementine hibiscus, Cranberry, Grapefruit, Lemon Lime, Pear Elderflower, Prickly Pear

truly hard seltzer

Truly Spiked & Sparkling Water

Price: $14.99 (12pk)

Calories: 100 Carbs: 2g ABV: 5%

Flavors: Black Cherry, Blueberry & Acai, Colima Lime, Grapefruit & Pomelo, Lemon & Yuzu, Mango, Orange, Passion Fruit, Pineapple, Pomegranate, Raspberry, Rosé, Wild Berry

bon and viv hard seltzer

Bon & Viv Spiked Seltzer

Price: $14.99 (12pk)

Calories: 90 Carbs: 2g ABV: 4.5%

Flavors: Black Cherry Rosemary, Cranberry, Clementine Hibiscus, Grapefruit, Lemon Lime, Pear Elderflower, Prickly Pear

henry's hard sparkling water

Henry's Hard Sparkling Water

Price: $12.99 (12pk)

Calories: 88 Carbs: 2.9g ABV: 4.2%

Flavors: Blueberry Lemon, Lemon Lime, Passion Fruit, Peach Mango, Pineapple, and Strawberry Kiwi

Smirnoff Spiked Sparkling Seltzer

Smirnoff Spiked Sparkling Seltzer

Price: $14.99 (12pk)

Calories: 90 Carbs: 1g ABV: 4.5%

Flavors: Berry Lemonade, Cranberry Lime, Orange Mango, Piña Colada, Pink Apple Rosé, Raspberry Rosé, White Peach Rosé , and Watermelon

Corona hard seltzer

Corona Hard Seltzer

Price: $15.49 (12pk)

Calories: 90 Carbs: 0g ABV: 4.5%

Flavors: Blackberry Lime, Cherry, Tropical Lime, Mango

Bud Light Hard Seltzer

Bud Light Hard Seltzer

Price: $15.99 (12pk)

Calories: 100 Carbs: 2g ABV: 5%

Flavors: Black Cherry, Lemon Lime, Strawberry, Mango

Arctic Summer Hard Seltzer

Arctic Summer Hard Seltzer

Price: $18.99 (12pk)

Calories: 110 Carbs: 3g ABV: 5%

Flavors: Pineapple Pomelo, Ruby Red Grapefruit, Raspberry Lime, Black Cherry, Fresh Lime, Strawberry Watermelon, Mandarin Orange, Cranberry Lime, Ginger Lime

Pabst Blue Ribbon Stronger Seltzer

Pabst Blue Ribbon Stronger Seltzer

Price: $7.49 (4pk)

Calories: 228 Carbs: 1g ABV: 8% (16oz can)

Flavors: Wild Berry, Lime

Is Hard Seltzer Just A Fad?

Are you in love yet? We know. Us too! The good news is, hard seltzers are here to stay! After taking a close look at the Neilson report, the data alone shows that hard seltzer will continue its upward trajectory as beer, spirits, and wine sales essentially flatline. Companies are even making strong efforts to bring back the wine spritzer era. And yes, they have rosé! Summer is coming ladies and gents, so stock up and party on!

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